The corner store is the one stop shop for all your needs. You can grab anything from a 40 to a pack of wraps. Hopefully not swishers. Everybody has one and it’s a staple in the community. You’re popping in and out so often you build relationships with the people in there.
Joey Freco has taken that idea abroad with his brand CRNR-STRE. Actively involving himself into the community and helping where he can. Donating profits on the restock of the famous South Plaza shirt to a program that helps at risk youth grow artistically in south Phoenix. Throwing multiple events that have brought people from all over The Valley together. The most recent, a cookout where he fed everyone who came out. It’s bigger than a clothing brand. This is a community involved organization.
CRNR-STRE threads all follow along the same aesthetic. This is streetwear for street people. Evoking nostalgia for those who grew up on the west coast specifically. Yet anyone who’s seen Friday, Menace II Society, Boyz N The Hood, or any west coast film can relate. That’s what CRNR-STRE does best, relate to the people.
Rap is another staple of their image. Continuously supporting their local rap culture and participating in various shows. Not to mention CRNR-STRE Radio that has featured a guest mix from DJ Moe. The best DJ in Phoenix, no cap.
As an overall platform CRNR-STRE goes above and beyond the average brand. They are community strong and focused on those who support them. Joey Freco has created a way to help others and bring people together. When you wear CRNR-STRE, you are representing what it means to be for others.