Florida’s $not is arguably one of the newest underground acts leading and keeping SoundCloud relevance from a consumer standpoint. A year ago many people considered SoundCloud a dying platform. Although critics will argue this could never happen due to the constant emergence of new music, it was safe to say that building an authentically exclusive audience through the platform was a dying art until artists like $NOT came along. Going against normalities and traditional means of dropping music, Florida’s $NOT has built a cult-like fan base through consistent drops like these. Where the general consumer may overlook, loyal fans discover a new gem that has yet to be overlooked by the public. Take a listen to the newly released single La Aureola from the new leader of the underground in the link below and stay tuned for future updates as he’s bound to break onto the mainstream scene in due time.

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