Fresh Fruit was started in 2017 as an outlet for producers, originally called Mixed And Mastered. As our audience grew there was a growing demand for us to cover artists and other aspects of the underground. Since then we have doubled in growth and are quickly expanding into other areas.

Our goal has never changed. We search high and low for talented artists who feel they are underserved. Just as you have to look closely for the ripest fruit on a fruit tree, you have to have that same patience and careful attention to detail to find these artists. We promise to always deliver the best content we come across and to treat every voice in the underground equally.